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On-The-Air since 1994 with key interviews with people in the livestock industry.
An original production of Howard Hale Broadcasting. Now the program is produced by Brian Hale and co-hosted by David Woodruff.
Over 8,000 radio programs have aired every Monday through Friday on great radio station in Nebraska, Kansas, Colorado, North Dakota and South Dakota over the past 30 years.
On-The-Air since 1994 with key interviews with people in the livestock industry.
An original production of Howard Hale Broadcasting. Now the program is produced by Brian Hale and co-hosted by David Woodruff.
Over 8,000 radio programs have aired every Monday through Friday on great radio station in Nebraska, Kansas, Colorado, North Dakota and South Dakota over the past 30 years.
Episodes

13 hours ago
Cole Epley MLM Gelbvieh Sale
13 hours ago
13 hours ago
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Upcoming Bull Sale: Cole Epley of Epley Cattle Company discussed the upcoming bull sale on March 1st, 2026, near Nelson, Nebraska. The sale will feature 38 bulls, primarily balancer breeds including black and red varieties, with a few three-way cross bulls (quarter Simmental, quarter Gelbvieh, and half Angus or Red Angus). The event includes viewing and a meal, with sales beginning at 2 pm.
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Genetic Program and Benefits: Epley highlighted the benefits of using Gelbvieh genetics and balancer bulls, stressing their efficiency in heterosis. Epley prefers a 50-50 mix of Angus and balancer, adding a bit of Simmental genetics for versatility. This genetic strategy supports good udder quality, maternal abilities, and strong carcass traits.
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Dams of Merit Distinction: Epley's program ranks eighth nationally for dams of merit and distinction, with 58% of their cows qualifying—far above the 5.7% average in the Gelbvieh breed. Despite their smaller herd of 150 cows, they maintain high standards in cow development and productivity.
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Breeding and Management Practices: Epley employs minimal supplementation for heifers, which increases their independence and keeps them moderate in size. This practice also enhances breed-back rates and better prepares cows to teach their calves self-sufficiency, supporting a strong genetic foundation.

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